Upfront Foods® is introducing a new display carton in a smaller size that helps keep the single-serving pouches of its non-GMO, vegan, and kosher granolas neatly displayed, conserves space on the shelf, and includes point-of-sale elements that appeal to today’s consumers.
The new shelf and countertop display cartons are available December 1 and hold six of the 1.4-ounce single serving pouches with a compact footprint of about 8 by 3.5 inches on the shelf, said Gigi Twist Upfront Foods’ founder. A master case contains six cartons for a total of 36 pouches, Twist said. The previous display held 12 pouches.
The colorful display carton carries over the packaging motif of leaves, ferns, shafts of grain, and other natural elements to reflect the close-to-the-Earth nature of the ingredients. It also highlights the convenience of the single serving packaging with a “Take Me Anywhere” call to action. The new cartons are available for all three flavors, and Upfront Granola® Original Crunch and Upfront Granola Cranberry Zest™ have a call-out to let consumers know they meet USDA Smart Snacks in School Standards. For Upfront Granola Pecan Almond Crisp, the carton highlights its four grams of protein per serving.
“The new smaller size was designed with retailers’ needs in mind, and the design for our packaging and display carton appeals to consumers who are looking for smarter snacks that fit their on-the-go lifestyles,” Twist said. “The cartons also let them know that our non-GMO granola is a portion controlled snack with simple ingredients from trusted food sources and contain no preservatives or artificial ingredients.”
Upfront Foods three granola flavors have Non-GMO Project Verification, are certified vegan by the Vegan Awareness Foundation, are OU Kosher certified, and Made in USA Certified®. All three are designated 100 percent whole grain by the Whole Grains Council. They are available in 1.4-ounce single-serving pouches with a suggested retail price of $1.79. Additional information is available at http://UpfrontFoods.com or by calling 1.561.886.0209.
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