By Lorrie Baumann
Image may be NSFW.
Clik here to view.Vermont Smoke & Cure launched a bold new brand design and three new flavors of its Meat Sticks during this year’s Natural Products Expo East. Like the other half-dozen flavors of the better-for-you meat snacks in the line, the Spicy Italian Pork, Rosemary Thyme Chicken and Teriyaki Chicken Sticks are gluten free and contain considerably less fat and salt than competing meat sticks.
“We are working to make the whole meat business better – with new products made from vegetarian-fed meats that are raised with no antibiotics or added hormones,” says Chris Bailey, Vermont Smoke & Cure’s CEO. “Our new packaging look better conveys our clean ingredients and the positive impact we work to bring about in our community and landscape.”
Vermont Smoke & Cure Meat Sticks start with quality meat. Beef in the sticks comes from lead supplier Pineland Farms Natural Meats in Maine or other similar suppliers. Pork comes from DuBreton in Quebec or from Coleman Natural Foods, which works with family farmers throughout the country to produce meat raised entirely without antibiotics.
“Our Sticks don’t have overwhelming flavors – you get nice spice and you can still taste the meat,” Bailey says. “It’s all ingredients you’d find in your kitchen, just meat and spices with no artificial flavors, colors or preservatives.”
“The Sticks have been the fastest-growing part of our business,” he added. “The bacon has been growing quite well also, but the Sticks have been outpacing it.”
To fulfill the demand for its products, the company just installed the equipment for quadrupling its processing capacity. Its Meat Sticks, which retail for $1.69 to $1.99, are currently distributed nationally in Whole Foods and through major natural foods distributors to hundreds of co-ops and natural and conventional grocers around the country.
For more information, visit www.vtsmokeandcure.com.
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